Site Overlay

Attracting Gen Z’s Attention Using Your Tiktok Food Account

Among Generation Z, TikTok has surpassed Instagram in popularity. It has grown to be their preferred social network, therefore if your food company wants to connect with this influential generation, you must start showcasing your products.

How? We have insider information.

Want to know how to create a TikTok account for food? Knowing how to build a TikTok food video that resonates and developing TikTok food video that helps you gain followers and sparks interest in your food business depend on a few key elements. What you should know is as follows.

1. Create a new food craze

Viral culinary trends originate on TikTok. Do you recall cloud bread? Korean whipped coffee, or dalgona coffee? feta pasta baked? The “foodtok” viral marketing strategy for food marketers depends on these home cooking food trends. But how can you discover what foods are popular right now on TikTok? You can avoid missing out by keeping an eye on what’s going on in the app.

2. Keep videos brief and to the point

The attention span of Generation Z is believed to be 8 seconds. We can’t quite agree on this: You have to show yourself before Gen Z can willingly pay attention to you for extended periods of time. You just have eight seconds to get their attention.

Make sure your Twitter food content is engaging so that viewers don’t lose interest and keep scrolling. The watch-through rates on TikTok significantly influence your reach on the site, as we explain in our post about the TikTok algorithm.

3. Always keep in mind that eating should be enjoyable.

Food TikTok is visited by users for enjoyment. With over 535 billion views, entertainment is really the most popular genre on TikTok. If you want your video to succeed on the network, keep this in mind.

4. Demonstrate a hack

It is important for Food Tiktok to foster originality and creativity. Your viewers will be engaged and motivated to return for more if you go outside the box and develop engaging hacks for them. Our partnership with McVities resulted in this delicious and inventive s’mores hack that showcased their product. Consider your products and the ways you might “hack” them as TikTok recipes to engage Gen Z and increase sales.