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Why Do Food and Beverage Companies Bank on Influencers as a Marketing Strategy?

Food bloggers considered as experts on food and beverages are those whose verdict on food brands can be taken as guarantees of better, if not superior experience. Those with followers who spend time reading their posts suggest that they’ve earned the trust of their audience; especially if a blogger has attained status and reputation as effective market influencers. As a matter of fact, blogs have emerged as the 5th most trusted source of reliable online information.

However, not all bloggers are influencers, as some simply engage in blogging as a hobby. As influencers they are regarded as having great brand value. In order to achieve such status, they have to work hard and be extra creative when providing food-related content that followers consider as beneficial for them; and not for the company that compensate bloggers for their hard work.

Value of Influencers to Food and Beverage Consumers

An influencer’s value to a company is only as good as their ability to make a positive impact on the revenue-generating ability of the business or brand being endorsed. At the least, influencers can increase consumer awareness about a brand of product or a food entrepreneur by way of social media platforms.

Actually, food bloggers and influencers have in a way contributed to how the food and beverage industry improved their offers and their functions. Through active online engagement with their followers and in listening to the general wants and needs of food consumers, companies are able gain a direct connection to their customers.

That is why when food blogging that started off as a hobby becomes a full time profession, bloggers do not hesitate to invest on equipment that will enable them to work on creative ideas with more ease and greater flexibility.

Laptop, digital camera, lighting accessories and a smartphone with high resolution camera and data storage, are the most basic equipment that food bloggers need. When it comes to laptops, upgrading to a 2-in-1 type that converts into a tablet is deemed as the most efficient for bloggers, A laptop and a tablet that has the computing power of a laptop in a single hardware is a perfect fit for bloggers who are often on the go.


When Microsoft the Surface Pro laptop in 2013, it became one of the most coveted piece of equipment for many food and beverage bloggers. Yet due to the high price tag of the hardware, not every blogger can afford to upgrade their old laptop with a Microsoft Surface Pro.

Fortunately, other brands developed their own version and at the same time offered them at a more affordable price. Lenovo for ne came out with the Lenovo Yoga Book, which became one of the best surface pro alternatives to emerge in the laptop market.

About the Lenovo Yoga Book

First off, the Lenovo Yoga Book is a super thin laptop with an on-screen Halo keyboard that provides the tablet experience. It can be adapted to a user;s activities by way of 4 different modes namely: Create Mode. Browse Mode, Type Mode and the Watch Mode.

Although the Yoga Book uses a lower-end processor, it makes the device less power-hungry, whilst giving it the lightness and affordability of a 2-in-1 laptop that can be used a tablet.